Privacy Policy

1Who we are

Tile Feast is developed and published by Pixetory (referred to here as we, us, or our). We are the controller of the personal data described in this policy.

You can reach us at any time at support@pixetory.com.

2What this policy covers

This policy covers the Tile Feast mobile app and the website at pixetory.com.

It does not cover Apple’s App Store, which has its own privacy policy.

3Information stored on your device

The following is written to your device’s app storage and is not transmitted to us:

• your level progress and the boosters you have earned
• your settings, such as sound, music, and language
• a record of your recent level attempts, used to adjust difficulty

We cannot read this data remotely. Deleting Tile Feast from your device deletes all of it permanently, and because there is no cloud save it cannot be recovered.

4Information collected by our analytics provider

We use Google Analytics for Firebase to understand how the game is played so we can fix bugs and balance difficulty. Through it, Google processes:

• a randomly generated app instance identifier, which is not your name and is reset if you reinstall the app
• device model, operating system version, app version, screen size, language, and country
• session start time and length, and gameplay events such as a level started, finished, failed, or restarted
• a few gameplay statistics attached to your installation, such as your recent pass rate and a randomly assigned test group
• your IP address, from which an approximate location at country or region level is derived
• whether you have allowed notifications and tracking, your answer to the advertising consent form, and — if you installed the game from an Apple Ads advertisement — which campaign, ad group and keyword it came from (see section 5)

We do not use this data to identify you personally, and we do not attempt to combine it with data from other sources to do so.

In versions that show advertising, our analytics provider also uses the advertising identifier described in section 5, where you have allowed it, to measure how the game is found and played.

5Advertising

Tile Feast is free to play and is paid for by advertising. Advertising arrives in version 0.2.0; every version before it contains no advertising software at all. If your copy shows no advertisements, nothing in this section applies to you yet.

Three kinds of advertisement appear:

• a banner along the bottom of the play area
• a full-screen advertisement between levels
• rewarded videos you can choose to watch in exchange for an in-game reward — these are always optional, and no level or progress is locked behind one

Advertisements are supplied through Google AdMob. Through AdMob’s mediation, four other advertising networks may also bid to show a given advertisement: Meta Audience Network (Meta Platforms, Inc.), Liftoff Monetize (Liftoff Mobile, Inc.), Unity Ads (Unity Technologies) and Mintegral. Each network’s software is built into the game, and the network whose bid wins selects the advertisement you see. We do not choose their content and do not control the sites or apps they link to. How Google uses data from apps that use its services is explained at policies.google.com/technologies/partner-sites; the other networks explain theirs at www.facebook.com/privacy/policy, liftoff.ai/privacy-policy, unity.com/legal/game-player-and-app-user-privacy-policy and www.mintegral.com/en/privacy. If we add further advertising networks later, we will update this policy before we do.

To select and measure advertisements, our advertising partners process:

• your device’s Identifier for Advertisers (IDFA), but only if you allow it, as described below
• device model, operating system version, app version, language, country, and IP address, from which an approximate location such as a city or region may be derived
• which advertisements were shown to you, how long you watched, and whether you tapped
• technical information about how the advertising software itself is working, such as errors and crashes in it

Your choice about tracking. Before any tracking happens, iOS asks your permission through Apple’s App Tracking Transparency prompt. The game asks once, when it starts, after the terms and, where it applies, the consent form below. If you decline — or if you have turned off “Allow Apps to Request to Track” in iOS Settings — neither we nor our advertising partners access your IDFA, and you are not tracked across other companies’ apps and websites. You still see advertisements, but they are not personalised in that way. You can change your answer at any time in Settings → Privacy & Security → Tracking.

Your choice about advertising in the UK, Switzerland, Norway, Iceland and Liechtenstein. If you are in the United Kingdom, Switzerland, Norway, Iceland or Liechtenstein, the first time you open the game we ask, in a consent form, whether our advertising partners may use your data to personalise and measure advertisements. Nothing is requested from an advertising network until you have answered. The form is provided by Google’s User Messaging Platform, a consent platform certified under the IAB Transparency and Consent Framework, and it lists the partners involved and lets you decide purpose by purpose.

If you decline, you still see advertisements and the game stays free, but they are not personalised using your data. You can change your answer at any time inside the game, at Settings → About → Ad Privacy, which reopens the same form.

This question is separate from the App Tracking Transparency prompt above. That one is Apple’s and is about your device’s advertising identifier; this one is about what our advertising partners may do with your data under the data protection law where you live. You may be asked both, at different moments, and you can change either answer independently.

We also measure our own advertising — the advertisements that bring new players to Tile Feast — using Apple’s SKAdNetwork, which reports installs and a coarse measure of early progress to the advertising network without identifying you.

Apple Ads. If you installed Tile Feast after tapping an Apple Ads advertisement, the game asks Apple which campaign, ad group and search keyword led to the install. Apple answers with campaign identifiers and a country — nothing that identifies you — and does so whether or not you allowed tracking. We keep the answer on your device and attach it to the analytics described in section 4, so we can see which advertisements bring players who enjoy the game.

Meta (Facebook and Instagram). When we advertise Tile Feast on Facebook and Instagram, Meta needs to know whether its advertisements led people to install and play the game. For that, the game includes Meta’s software development kit (the Meta SDK), provided by Meta Platforms, Inc. It tells Meta when the game is installed and opened, when you finish the tutorial, which levels you reach, and which advertisements you were shown in the game and what they earned, together with device information such as model, operating system version, app version, language and IP address — and your IDFA only if you allowed tracking. Meta uses this to measure its advertisements and to find people likely to enjoy the game; the Meta SDK itself shows no advertisements in Tile Feast — those come from Meta Audience Network, one of the networks described above. The Meta SDK only runs where no consent form is required: it is never started for players in the United Kingdom, Switzerland, Norway, Iceland or Liechtenstein. How Meta handles this data is explained at www.facebook.com/privacy/policy.

TikTok. When we advertise Tile Feast on TikTok, TikTok needs to know whether its advertisements led people to install and play the game. For that, the game includes TikTok’s Business SDK (the TikTok SDK). It tells TikTok when the game is installed and opened, whether you come back the next day, when you finish the tutorial, which levels you reach, and which advertisements you were shown in the game and what they earned, together with device information such as model, operating system version, app version, language and IP address, and technical information about errors in the SDK itself — and your IDFA only if you allowed tracking. TikTok uses this to measure its advertisements and to find people likely to enjoy the game; it does not show advertisements inside Tile Feast. Like the Meta SDK, the TikTok SDK only runs where no consent form is required: it is never started for players in the United Kingdom, Switzerland, Norway, Iceland or Liechtenstein. How TikTok handles this data is explained at www.tiktok.com/legal/partner-privacy-policy.

How much an advertisement earned is recorded as an analytics event (section 4) so we can see which parts of the game pay for themselves. It is not linked to your identity.

6Notifications

Tile Feast can send you notifications, such as a reminder that new levels are waiting. It asks once, with Apple’s own prompt, after you finish one of the first levels, and sends nothing unless you allow it.

If you allow them, Apple gives your device a push token, which Google’s Firebase Cloud Messaging exchanges for its own registration token so that notifications can be addressed to the game on your device. The token is used only to deliver notifications; it is not your name and not your advertising identifier. Some notifications carry a picture, which your device downloads from the address in the notification when it arrives.

You can turn notifications off at any time in Settings → Notifications → Tile Feast. Whether they are allowed is recorded with the analytics described in section 4.

7What we never collect

Tile Feast does not ask for and does not collect your name, email address, postal address, phone number, date of birth, payment card details, contacts, photos, microphone or camera input, precise GPS location, health data, or your browsing activity outside the app.

If you email us for support, we will of course have your email address and whatever you choose to put in the message.

This section is about what we collect. What our advertising partners process, and the choice you have about it, is described in section 5.

8How we use this information

We use the information described above to:

• operate the game and save your progress on your device
• diagnose problems, fix bugs, and improve performance
• understand which levels are too hard or too easy and tune the difficulty curve
• prevent fraud, abuse, and cheating
• answer your support requests and comply with our legal obligations

9Your analytics choices

Analytics data is used only to fix problems and balance the game, and we look at it in aggregate. If you do not want it collected, you can delete the app at any time, or email support@pixetory.com and we will delete the analytics data linked to your installation wherever we can locate it.

Tile Feast is not currently distributed in the European Union. Where UK, Swiss or EEA data protection law applies, we rely on our legitimate interest in keeping the game working and fairly balanced, and you have the right to object at any time.

10In-app purchases

Tile Feast does not currently offer in-app purchases. A future version may offer optional purchases, such as in-game items.

If and when it does, all payments are processed by Apple through your App Store account. We never see or store your card number, and we receive only a transaction record confirming that a purchase was made and which item it was.

11Who we share information with

We do not sell your personal information for money. We share it only in these situations:

• with Google, which provides Firebase, Google Analytics and Firebase Cloud Messaging and processes the data on our behalf as a service provider
• with Google, which supplies the AdMob advertising described in section 5, from version 0.2.0, and with the advertising networks that bid through it: Meta Audience Network, Liftoff Monetize, Unity Ads and Mintegral
• with Meta, through the Meta SDK described in section 5, in the regions where it runs
• with TikTok, through the TikTok SDK described in section 5, in the regions where it runs
• with Apple, for App Store distribution, notification delivery, Apple Ads attribution and any future purchases
• where we are legally required to, such as in response to a valid legal request
• in aggregated or de-identified form that cannot reasonably be used to identify you
• to a successor if the game or our business is transferred, in which case this policy continues to apply until replaced

If you allow tracking, our advertising partners’ use of your advertising identifier to personalise advertisements may count as “sharing” for cross-context behavioural advertising under California law. Declining the App Tracking Transparency prompt, or turning off “Allow Apps to Request to Track” in iOS Settings, opts you out of it. The same may apply to the app events sent to Meta and TikTok through their SDKs (section 5); declining the prompt keeps your advertising identifier out of those too.

12Legal bases for processing

If you are in the EEA, the UK, or Switzerland, we rely on the following legal bases under the GDPR:

• performance of a contract, to provide the game you asked for
• legitimate interests, for analytics used to fix problems and balance difficulty, which you may object to at any time
• legitimate interests, for security, fraud prevention, and basic aggregate understanding of how the game performs
• legal obligation, where the law requires us to retain or disclose information
• consent, for personalised advertising and for the advertising identifier. You give or withhold it in two places, and both are yours to change at any time: the consent form described in section 5, reachable again in the game at Settings → About → Ad Privacy, and Apple’s App Tracking Transparency prompt, reachable again at Settings → Privacy & Security → Tracking on your device
• consent, for notifications, which you give through Apple’s notification prompt and can withdraw at any time in Settings → Notifications → Tile Feast

13How long we keep information

On your device: until you delete the app or clear its data.

Analytics events: retained by Google for up to 14 months, after which they are deleted or retained only in aggregate.

Notification tokens: kept by Google while the game is installed and notifications are allowed; a token that goes unused expires after 270 days.

Support emails: kept for up to 24 months so we can follow up on related issues, then deleted.

Advertising data: in versions that show advertising, retained by Google and by the advertising networks that bid through AdMob, each under its own policies. Apple’s SKAdNetwork postbacks carry no identifier and are not linked to you.

Meta and TikTok app events: retained by Meta and by TikTok, each under its own policies.

14International transfers

Our providers operate servers in the United States and other countries, so information described in this policy may be transferred outside your country of residence.

Where that transfer leaves the EEA, the UK, or Switzerland, it is covered by the European Commission’s Standard Contractual Clauses, the UK Addendum, or an adequacy decision, as applicable.

15Your rights

Depending on where you live, you may have the right to request access to your personal data, correct it, delete it, restrict or object to its processing, receive a copy in a portable format, withdraw consent, and complain to your local data protection authority.

If you are a California resident, you have the right to know what is collected, to delete it, to correct it, to opt out of sharing for cross-context behavioural advertising, and not to be discriminated against for exercising those rights. Residents of other jurisdictions with comparable laws, including Brazil, Japan, South Korea, and Canada, have similar rights under their local law.

To exercise any of these, email support@pixetory.com. Because we hold no account for you, please include enough detail for us to locate any relevant records — for example your device model, the app version, and approximate dates of play. Where the data is held by one of our providers rather than by us, we will forward your request and tell you how to contact them directly. We respond within the time your law allows, and in any case within 30 days where practicable.

16Children

Tile Feast is not directed to children under 13, or under the minimum age of digital consent in your country where that age is higher, and it is not listed in the App Store’s Kids category.

We do not knowingly collect personal data from children below those ages. If you are a parent or guardian and believe your child has provided us with personal data, contact support@pixetory.com and we will delete it and, where relevant, ask our providers to do the same.

17Security

We hold no passwords, no payment details, and no server-side profile of you, which removes most of the risk in the first place. Data in transit between the app and our providers is encrypted with HTTPS, and data on your device is protected by iOS app sandboxing.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

18Changes to this policy

We may update this policy as the game changes — for example when advertising or in-app purchases are introduced. The current version is always at this address, with the date at the top.

If a change materially affects how we handle your data, we will make it clear in the app before the change takes effect and, where the law requires it, ask for your consent again.

19Contact us

For any privacy question or request, write to support@pixetory.com. We read every message.

Pixetory